FAHRVERGNUGEN NAVY HOODIE
Fahrvergnugen was an advertising slogan used by Volkswagen in a 1990 U.S. ad campaign. The campaign included a stick figure driving a VW car.
The German phrase which translates to “driving enjoyment,“ re-appeared in Jay-Z’s 1996 debut album Reasonable Doubt — on the song Bring it on.
This flip, substituting the car with a baby stroller, reminds us not take things too seriously and to enjoy the ride.
Clothing connecting cultures and inspiring wanderlust.
100% combed cotton