FAHRVERGNUGEN NAVY HOODIE
FAHRVERGNUGEN NAVY HOODIE

FAHRVERGNUGEN NAVY HOODIE

Regular price $45

Fahrvergnugen was an advertising slogan used by Volkswagen in a 1990 U.S. ad campaign. The campaign included a stick figure driving a VW car.

The German phrase which translates to “driving enjoyment,“ re-appeared in Jay-Z’s 1996 debut album Reasonable Doubt — on the song Bring it on.

This flip, substituting the car with a baby stroller, reminds us not take things too seriously and to enjoy the ride. 

Clothing connecting cultures and inspiring wanderlust.

100% combed cotton

FAHRVERGNUGEN NAVY HOODIE