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Strategic Media Outreach Masterclass

In 2019, I appeared on BBC World News, ITV News London, BBC Radio London, Fatherly and numerous other national/international media outlets. Was I surprised? Not in the slightest. I’d learned media relations from one of the best, and I’d found my rhythm creating compelling online campaigns. 

I realized that a lot of people and organizations don't understand how the media works. But, with a bit of focus, a well-crafted story and education, anyone can achieve a similar result. Media placements are one of the best forms of marketing, and I'm ready to share my secrets with others.

In a 60-minute, group session I'll provide you with a blueprint to get you working with your favorite journalists, publications, and podcasts.

We'll cover the following:

• What makes a story newsworthy?
• Identifying your target audience
• Building connections with journalists
• Building a specific media list
• Developing an eye-popping pitch

This session will be conducted remotely via video chat. We will share links to any relevant topics discussed following the session.  At the end, we'll include time for a brief Q&A. And, recap the conversation with a follow-up email.

Click below to book your Strategic media outreach masterclass

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