Strategic Media Outreach Masterclass
In 2019, I appeared on BBC World News, ITV News London, BBC Radio London, Fatherly and numerous other national/international media outlets. Was I surprised? Not in the slightest. I’d learned media relations from one of the best, and I’d found my rhythm creating compelling online campaigns.
I realized that a lot of people and organizations don't understand how the media works. But, with a bit of focus, a well-crafted story and education, anyone can achieve a similar result. Media placements are one of the best forms of marketing, and I'm ready to share my secrets with others.
In a 60-minute, group session I'll provide you with a blueprint to get you working with your favorite journalists, publications, and podcasts.
We'll cover the following:
- What makes a story newsworthy?
- Identifying your target audience
- Building connections with journalists
- Building a specific media list
- Developing an eye-popping pitch
This session will be conducted remotely via video chat. We will share links to any relevant topics discussed following the session. At the end, we'll include time for a brief Q&A. And, recap the conversation with a follow-up email.
Click below to book your Strategic media outreach masterclassSchedule Appointment