Out With @obbaLondon
May 3rd, 2016 - May 10th 2016
The great city of London is known as one of the world's cultural capitals—just ask Paddington bear. It is also a leading financial centre, and home to a diverse range of peoples - with over 300 languages spoken.
Early last year, the team behind obba noticed something missing from one of the world's most visited and child friendly cities. London lacked readily accessible and up to date information on child-centred activities.
How could this be?
Had people forgotten that families and childcarers enjoy participating in organised events in this beautiful city?
It turned out that plenty of child-centred activities were taking place in London—the only thing missing was a centralised and easy to use mobile platform to list these events.
The team behind obba decided to create this platform to solve the problem for parents and childcarers in London. obba initially catered for south London events and families, however demand from other areas of London left obba with no choice but to expand their services.
As new parents who have benefitted from obba’s work, Kampind, a designer of baby accessories celebrating culture, and obba have joined forces to launch #outwithobba.
What is #outwithobba ?
SO FAR OVER 10,000 people have downloaded the obba iPhone app consisting of moms, dads, childcarers, and event organisers.
We know people are attending amazing events taking place in our city, however one never sees the smiling faces obba-listed events bring to parents and children.
#outwithobba was brainstormed to bring a FACE to these events, and create a visual collage of these moments. We hope that you'll take a moment during May 3rd - May 10th to share your pictures with us.
How It Works?
Simply tweet @obbaLONDON your photos/videos (Twitter, FB or IG) during the dates of May 3rd - May 10th using the #outwithobba hashtag. Whether you're an organisation holding an event promoted on obba or a parent attending one, we'd love to hear from you.
What will I Win?
We hope you'll enjoy documenting yourselves enjoying these obba-listed events through photos and video. For event promoters, this is a great way to bring your events to life. People who participate will automatically be entered into a giveaway to receive @kampind products.